Many times you will have one list of keywords and another list of modifiers. A list of modifiers is often a list of adjectives. It could also be geographic locations to target specific locations. Your objective is combine each keyword with each modifier. The result is one giant list with every combination possible of long tailed keywords.
For geographic location example, imagine your keywords are "lawyer" and "attorney". Most people looking for an attorney want to find one where they are located. So, using city names or even state names make sense. You would wind up with....
Atlanta Attorney
Atlanta Lawyer
Boston Attorney
Boston Lawyer
Chicago Attorney
Chicago Lawyer
An example of a adjective modifier would using "cherry" or "oak" to combine with keywords like "dining room set" or "dresser".
As you can see, with a long list of keywords or modifiers, the task of manually creating combinations becomes overwhelming. Fortunately, the Adwords Keyword Wrapper Tool will combine multiple lists for you.
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