Adwords Wrapper - Keyword Destination Urls

One very important aspect of Adwords is the ability to supply keyword destination urls. This allows to you to have multiple keywords in a single adgroup, each with a different landing page. The syntax for such a keyword is...

keyword ** MaxCPC ** DestinationURL

The trick here is to have a unique landing page for each keyword. That way, your keyword, ad and landing page will all be relevant. Relevance yields high Quality Scores which lowers the cost of the campaign.

Any keyword tool must have the ability to provide destination urls. Plus, it must be able to generate unique urls for each keyword.

Also note that you can give keyword individual maximum CPC bids. Again, this is useful when you have multiple keywords per adgroup.