A list of a hundred or so keywords is difficult to manipulate. Managing a list of thousands is pratically impossible without using some tools to automate tasks. Fortunately, there are several Keyword Wrapper tools available to assist you. But, what do you look for in a good tool? What are the features that you need to have? Read and discover what to look for in a good Adwords Wrapper tool.
Saturday, July 4, 2009
FREE Adwords Strategy Guide
Have you experienced any of the following problems using Google Adwords?
* High cost to maintain your Adwords campaign
* Poor quality score affecting your bids
* Low Click Through Rate for your ads
* First Page bid for your keywords is too high
* Landing pages that don't convert
There is a solution. Get your copy of the FREE Adwords Strategy Guide
Adwords Wrapper - Match Types
There are four match types in Google Adwords. Each match type has it's own syntax and meaning. The four types are listed below
Exact
Phrase
Broad
Negative
Keyword wrappers evolved to manage keywords with various match types. First, becuase it was difficult to manually edit a thousand keyword list so that each keyword had the proper syntax. Second, because new Adwords didn't know the syntax. The syntax for each type is below.
Exact = square brackets []
Phrase = double quotes ""
Broad = none (this is the default match type)
Negative = preceeding minus sign.
The meaning of each match type is different. They are explained below.
Exact Match = The identical keyword phrase, and only that keyword was searched for.
Phrase Match = The keyword phrase appeared somewhere within the search term.
Broad Match = Some keywords appeared in the search term
Negative Match = exclude the Ad from the results whenever this keyword is part of the search term.
Your keyword wrapper must allow you to pick and choose match types. It should provide the syntax you selected.
Adwords Wrapper - Keyword Destination Urls
One very important aspect of Adwords is the ability to supply keyword destination urls. This allows to you to have multiple keywords in a single adgroup, each with a different landing page. The syntax for such a keyword is...
keyword ** MaxCPC ** DestinationURL
The trick here is to have a unique landing page for each keyword. That way, your keyword, ad and landing page will all be relevant. Relevance yields high Quality Scores which lowers the cost of the campaign.
Any keyword tool must have the ability to provide destination urls. Plus, it must be able to generate unique urls for each keyword.
Also note that you can give keyword individual maximum CPC bids. Again, this is useful when you have multiple keywords per adgroup.
Adwords Wrapper - Multiple Keyword Lists
Many times you will have one list of keywords and another list of modifiers. A list of modifiers is often a list of adjectives. It could also be geographic locations to target specific locations. Your objective is combine each keyword with each modifier. The result is one giant list with every combination possible of long tailed keywords.
For geographic location example, imagine your keywords are "lawyer" and "attorney". Most people looking for an attorney want to find one where they are located. So, using city names or even state names make sense. You would wind up with....
Atlanta Attorney
Atlanta Lawyer
Boston Attorney
Boston Lawyer
Chicago Attorney
Chicago Lawyer
An example of a adjective modifier would using "cherry" or "oak" to combine with keywords like "dining room set" or "dresser".
As you can see, with a long list of keywords or modifiers, the task of manually creating combinations becomes overwhelming. Fortunately, the Adwords Keyword Wrapper Tool will combine multiple lists for you.
Adwords Wrapper - Free Keyword Wrapper Tool
The Adwords Wrapper is a FREE tool that provides all the features discussed.
1. You can specify if you want Exact, Phrase or broad match, or any combination of matches. Your keywords are marked with the proper Adwords syntax.
2. You can combine multiple keyword lists into a single list. This is extremely useful for adjective modifiers or geographic modifiers.
3. You can create keyword CPC bid and add unique keyword destination urls.
Adwords Wrapper
Other resources....
Adwords Wrapper
Free Adwords Strategy Guide
1. You can specify if you want Exact, Phrase or broad match, or any combination of matches. Your keywords are marked with the proper Adwords syntax.
2. You can combine multiple keyword lists into a single list. This is extremely useful for adjective modifiers or geographic modifiers.
3. You can create keyword CPC bid and add unique keyword destination urls.
Adwords Wrapper
Other resources....
Adwords Wrapper
Free Adwords Strategy Guide
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